For sales professionals

English conversation lessons for sales professionals

In sales, your English is your product too. If you sound unsure, clients feel unsure. These private lessons help account managers, sales directors and business development teams sell with confidence in English.

Selling in a second language is hard because sales conversations move fast. Clients interrupt, ask about price and change the topic. You need ready phrases, not perfect grammar. We practise your real calls and pitches until the words come quickly.

What we practise

The sales conversations we practise

Small talk and building rapport

The first few minutes of a call or meeting, where trust starts.

“Thanks for making the time. How's business been for you this year?”

Discovery questions

Asking open questions to understand what the client really needs, and listening well.

“What's the biggest problem you're trying to solve at the moment?”

Pitching and presenting

Explaining your product in simple, clear benefits, not a long list of features.

“In short, this saves your team about ten hours a week.”

Handling objections

Answering “It’s too expensive” and “We’re happy with our supplier” calmly and politely.

“I understand. Can I ask what you’re comparing it with?”

Negotiation

Discussing price, terms and deadlines while keeping the relationship friendly.

“If we can agree on a two-year contract, I can look at the price again.”

Follow-up and closing

Agreeing the next step clearly and following up without sounding pushy.

“So, the next step is a short demo with your team. Does Thursday work?”

Language you'll learn

Sales English that sounds natural

Persuasive but polite

  • Softening: “Would it be worth…?”, “How would you feel about…?”
  • Benefit language: saves, reduces, helps you to, means that
  • Polite British “no”: “I’m afraid that might be difficult, but what I can do is…”

Fast, ready phrases

  • Phrases to buy time when a client surprises you
  • Questions that keep the client talking
  • Clear phrases to agree the next step
Example plan: B2B account manager Level B1+ · 8 of 25 lessons
  1. Opening a call and small talk
  2. Asking discovery questions and listening
  3. Your product in 60 seconds
  4. Turning features into benefits
  5. Handling a price objection
  6. Handling “we’re happy with our supplier”
  7. Negotiation role-play: price and terms
  8. Closing the call and agreeing next steps
An example only. Your plan is built from your diagnostic, so it will fit your real work.
Free lessons

Try a free lesson first

Each lesson has a dialogue, key phrases, speaking practice and common mistakes.

How it works

How lessons work

  1. Free diagnostic

    30 minutes on video. Tell me about your work. I check your speaking and find your gaps.

  2. Your plan

    I build a lesson plan from your real situations. You get a preview before you pay anything.

  3. Weekly lessons

    Private one-hour lessons. Lots of speaking, clear corrections, and new phrases for your work.

Read more about how lessons work and the price →

Questions

Questions from sales learners

Can we practise my real pitch?

Yes. Bring your pitch, your slides or a recording of a call (with client details removed). We practise it, make it simpler and clearer, and then role-play the difficult parts.

I sell to British clients. Will this help?

Yes. British clients are often indirect. “That’s interesting” or “We’ll think about it” can mean “no”. I help you understand what they really mean and answer in the same polite style.

Is this good for business development and marketing roles?

Yes. I build the plan around your work: partner meetings, events, presentations, or calls with agencies.

I also teach: English conversation practice · English for finance professionals · English for medical professionals · English for engineers · English for legal professionals

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